PROGRAM LIST
INTERESTED IN ADVERTISING?
WHAT KIND OF PEOPLE LISTEN?
Source: Radio Advertising Bureau & MRIK Radio Format Profiles 2012
Survey of 50,714 Adults 18+ and there radio listening habits.
LOOKING FOR THE BEST PLACE TO INVEST YOUR ADVERTISING DOLLARS? WOULD YOU LIKE TO REACH AN AUDIENCE WHO IS...
59% Male and 41% Female
Median Age 51
66% Married
58% Empty Nesters
8% more likely to be employed in professional and related occupations
60% more likely to be employed in management business and professional occupations
74% more likely to earn 200K plus a year
55% earn 75K plus a year
81% Home owners
72% more likely to be a Business Owner or Manager
Median Age 51
66% Married
58% Empty Nesters
8% more likely to be employed in professional and related occupations
60% more likely to be employed in management business and professional occupations
74% more likely to earn 200K plus a year
55% earn 75K plus a year
81% Home owners
72% more likely to be a Business Owner or Manager